The Shoulder Shrug: Trump's one-sided apology after lewd comments about women

“Grab them by the pussy”

This weekend Trump apologised for his comments from the recently uncovered 2005 video, in which he brags to Billy Bush about his advances on, and treatment of, women:

"You know I'm automatically attracted to beautiful [women] I just start kissing them. It's like a magnet. Just kiss. I don't even wait. And when you're a star they let you do it. You can do anything. Grab them by the pussy. You can do anything."

During his apology, we see a one-sided shoulder shrug. This is a nonverbal cue, usually associated with lying, due to it's meaning. It signals that the speaker has no confidence in the words they speak. A full shoulder shrug (both shoulders) signals the opposite; confidence in spoken words.

Trump shrugs his left shoulder right at the end of his statement:

"Anyone who knows me knows these words don't reflect who I am."

His words say one thing and his involuntary nonverbal behaviour says another. His nonverbal behaviour speaks the truth. Though it doesn't take a genius to realise that 'these words' do 'reflect who' Trump is (otherwise he wouldn't have spoken them), this shrug is a good example of how our nonverbal behaviour speaks louder than words. When you know how to read it, you're in a better position to understand what is really being communicated. This is because:

  • All of us have the ability to filter and adapt our words to conceal our true emotions, or convey the message we want the receiver to hear.

  • Some of us, those that understand nonverbal communication cues, have the ability to filter and adapt our body language, expressions and vocal delivery to convey the message we want to convey.

  • None of us have the ability to conceal involuntary nonverbal cues that signal how we really feel.

Look out for the one-sided shoulder shrug at 16 seconds into the video clip below. Get used to seeing this as you interact with people. It's very common to see and will improve your understanding of the true feelings of others. 

Sophie Zadeh

Nonverbal Communication Specialist, Sophie Zadeh empowers people to take communication to the next level–unlocking the secrets of the body and voice. With her unique and extensive expertise in non-verbal communication, together with her captivating delivery method, Sophie inspires her audience to experience, first hand, the immediate and positive impact of body language and vocal power–providing valuable insights every person can apply to their personal and professional life.

Sophie is incredibly passionate about her topic and what she enjoys most, is watching her audience let down their guard, open up and become excited about it too. Her mission is to enrich their lives and create positive outcomes.

When she’s not at work, people watching or trying to solve a murder, Sophie will be saving the planet, being creative or cooking up a storm in the kitchen.

https://sophiezadeh.com
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Why is nonverbal behaviour so important in understanding what is really being communicated?